Page 11 - @ccess 2 Student´s Book
P. 11

Practice 1  Words Can Heal





                                                Family and community environment
                  Social language practice: Expresses support and sympathy while facing an everyday issue.

                                                             In this practice, you will learn to make a public
                                                             service announcement (PSA) about an issue
              Warm-up stage                                  in the school community .



                     1.  Have a look at the following
                         printed ad, while looking
                         carefully at the image.
          Things I know. Planning our product
                         •  Answer the following questions.
                           a.  What is the point raised by
                              the message?
                           b.  Why do you believe it
                              was created?
                           c.  What problem is being
                              addressed? Why?

                           d.  What other problems can be
                              addressed by means of an ad?
                           e.  What problems do you and
                                                                                                   Remember
                              your classmates face in your
                                                                                                  In the UK, PSAs are
                              daily lives?                                                       (PIFs).
                                                                                                  known as Public
                                                                                                 Information Films
           session 1   2.  Share and discuss the answers to the previous questions.

                         Exchange points of view about…

                                                                       I think the problem addressed is that one should
                         a.  the problem addressed in the
                            previous activity.
                         b.  its target audience.                      respect whether or not others accept one.
                         c.  the purpose of the message.
                                                              I quite agree. However, I don’t get why this message
                            •  Look at the example.           was created nor the people for whom it was created.




                                                                     Well, it seems that it may be for a general
                                                                     audience. As for the why, I have no idea.



                                              I think the message was created to raise awareness of this issue.
                                              It’s not usually discussed, but I think people these days want to be
                                              accepted by everyone, even though that’s not possible.






           10      Studentʼs Book  /  Practice 1
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